Part 3 of 3: Through the Eyes of the Developer: Championing UI/UX for Digital Banking
Let’s be honest – we all know when we experience a well-designed solution, but many times it's on a subconscious level. When done well, a great user experience can almost be transparent in its effectiveness, which ultimately speaks to its success. As we’ve discussed in parts 1 and 2 of my blog series, UX and design are critical to your solutions’ effectiveness, making a seamless and well though-out strategy paramount – you never want it to be something users actually think about, but instead points of interaction that leave users with positive experiences.
Championing your strategy among all related employees is also crucial – everyone from sales to the engineers. Using a fully documented design system is a great way to start, making the strategy and implementation as straightforward as possible. Each person needs to have a clear understanding of the approach, the logic behind it, and how to follow it properly.
Despite its importance, you shouldn’t feel pressure to reinvent the wheel with your design system. There are plenty of great examples that can be used to kickstart your ideation. That said, it is important to implement the design system in a way that makes sense for your project. This should be YOUR design system that will be a living document, evolving and refined over time – there is never a one-size-fits-all answer, so you’ll need to make it your own.
Design systems sound intimidating, and they can be a lot of work. However, in the end, they more than make up for the effort by creating an easy-to-follow set of guidelines around approaching design and implementing your UI, ultimately reducing friction between design and engineering.
Once your design system is crafted and in place, you’ll also want to educate stakeholders about its intended use. Design systems can even be great sales tools by showing customers the value you place on UX. As your company grows and launches new products and services, this design system will enable you to more rapidly ensure those offerings fit within your brand and clearly address the overall user experience you desire.
UI/UX is a rapidly evolving field within many industries, and while still newer as compared to others, positions within the space are growing as well. Despite its newness, design and user experience is no longer forward-thinking, but instead an area that companies are actively placing a tremendous number of resources in, making it an area of standard practice and necessity. The value of UI/UX is clear, and organizations understand that client relationship can be won, or lost, through the effective usage of products and services.
By valuing the importance of UI/UX, building your strategy, and ultimately implementing it into the product line, your foundation is set for a great user interface, translating into increased user and customer satisfaction.
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