How UMe FCU Posted 30% Spike in Mobile Activity
Published by Credit Union Journal on May 23, 2014
By W.B. King
BURBANK, Calif. — UMe Federal Credit Union had a problem. Though the $160 million, one-branch CU had a mobile banking application available to its 13,050 members, only a small percentage were using the service.
That changed earlier this year when a new app was adopted, resulting in a 30% spike in mobile activity.
“We knew we needed to have an online/mobile strategy to compete with the big banks like Chase, Wells Fargo and Bank of America,” said UMe FCU Vice President Brian Hendricks. “We also knew we needed to offer a mobile banking solution that would meet the needs of an increasingly demanding market.”
Making A Selection
UMe FCU evaluated a handful of vendors, according to Hendricks, and selected Bluepoint Solutions for its remote deposit capture (RDC) solution. With Bluepoint’s help, the next step was evaluating mobile banking providers, including vetting mFoundry, WRG, Access Softek, and Malauzai.
“Malauzai has been a great partner for our credit union,” said Hendricks. “Malauzai Mobile paired with Bluepoint RDC and created an app that we believe to be close to perfect.”