First Entertainment CU Doubles Down on Digital Strategy, Extends Jwaala Partnership

Jwaala, a leading provider of mobile and online banking solutions to credit unions, today announced that First Entertainment Credit Union, the Hollywood based, California credit union with $1.4 billion in assets has enhanced its use of Ignite, Jwaala’s digital banking platform. First Entertainment is taking advantage of the full Jwaala Ignite Digital Platform by adding mobile banking and the advanced Software Development Kit to optimize its members’ online experience.

With the addition of Jwaala Mobile Banking and full access to the Software Development kit, First Entertainment has taken the next step in its ongoing commitment to delivering a best-in-class digital banking experience to its more than 75,000 members.

“By further investing in digital device channels with the addition of a forward-minded platform like Jwaala’s, First Entertainment can now take full advantage of the true versatility of the Ignite Digital Banking Platform to provide exceptional service and diverse products while retaining consistency across all devices. The platform is able to deliver these feature-rich, meaningful member experiences because it is engineered as an extension of Jwaala’s Online Banking rather than a closely-branded lookalike”, said Jwaala’s founder and CEO, Andrew Taylor.

“With the Software Development Kit at our disposable, we’re taking a pivotal step in enhancing and enriching this platform to create exceptional member experiences. The versatility of Jwaala’s Ignite platform provides us endless opportunities to better our presence in the digital world”, said First Entertainment’s Nas Birmingham, Director of Digital Experience.