Personalized Digital Banking: Advanced Marketing Campaigns that Leverage Users’ Financial Stories and Behavior Data

With many choosing to engage through digital and self-service channels, banks and credit unions must not lose sight of their biggest asset: their relationship with customers and members. Users’ personal financial stories and behavior data hold a goldmine of information that can be applied to advanced marketing campaigns and messages, resulting in better personalization, more targeted engagement, and increased conversions, especially when AI and predictive analytics are introduced. Benefits include an enhanced UX, extended in-branch engagements and strengthened trust.