Personalized Digital Banking: Advanced Marketing Campaigns that Leverage Users’ Financial Stories and Behavior Data
Add targeted campaigns and a social media inspired UX to enhance messaging and increase conversions
With many choosing to engage through digital and self-service channels, banks and credit unions must not lose sight of their biggest asset: their relationship with customers and members.
Users’ personal financial stories and behavior data hold a goldmine of information that can be applied to advanced marketing campaigns and messages. Leverage this intelligence within a digital experience platform powered by AI and predictive analytics, and a social media inspired user experience, to boost engagements and share consistent messages across all digital channels - seamlessly and within the mobile app or online banking platform.
Benefits include an enhanced UX, extended in-branch engagements and strengthened trust.