Mobile Game Changers
Published on June 1, 2017 in CU Management
By Stephanie Sebring
What's working, what's new and what's next?
As Meryl Streep once said, instant gratification is not soon enough. No matter who you are or what you're doing, the demand is for immediate fulfillment.
For mobile banking users, it's the desire for fast, easy and secure transactions - a frictionless experience. The savviest want their app to be a 24/7 cyber branch, full-service, predictive of their wants, providing instant gratification for their banking needs.
Alissa Fry-Harris, director of marketing at CUES Supplier member Alogent (www.alogent.com), Peachtree Corners, GA., sees business check deposit volumes increase," says Fry-Harris. "Small businesses need cost-effective mobile capture solutions with capabilities such as reconciliation and dashboard management."
Consistency among channels is another key to success. "Users should find it equally easy and efficient to interact with you whether it's online, by mobile or in branch," advises Fry-Harris. "This could mean making funds availability policies the same in every channel, offering similar services, or customizing your mobile app to look and function in familiar ways, in accordance with other electronic channels." However, if you manage your mobile and other delivery channels separately, consistency can be a challenge.
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