How an App Upgrade at Altra Boosted Its Active Unique Mobile Users by 12%
By W.B. King
Published by Credit Union Journal on December 1, 2015
LA CROSSE, Wis. — Altra Federal Credit Union wanted more members –especially younger ones -- to use its mobile banking and remote deposit capture services.
"We applaud Altra FCU for seeking out advanced mobile technologies like QwikDeposit, and for also understanding how important it is to combine them with ongoing employee training, continuous engagement with their members and communities, and regular refreshment of their services and communications," said Bluepoint Solutions' Director of Marketing Alissa Fry-Harris.
Since providing QwikDeposit To Go: Mobile remote deposit capture (RDC) by Bluepoint Solutions and Latitude: Mobile banking native app by Connect FSS, Altra VP of Marketing Cheryl Dutton said member engagement has increased across the boards.
For example, registered active unique mobile users has spiked by 12%, membership growth increased by 7% and the average age of these users decreased to 39 from 41. Additionally, the CU has experienced a mobile deposit surge of 33% over the course of one year.
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